At the time when most companies advocated “speed over scale”, Zedu LED chose the “subdivided products focus” route, especially for small and medium-sized enterprises.
Therefore, in the past two years, many “category champions” of product categories have spent their time in Shenzhen. In their view, in the extraordinary period, they are focused and more competitive.
Zedu has been leading the way in LED industrial lighting with LED Tri proof Light because of the confidence and youth and passion. As such, Zedu has established its own unique brand and culture in the LED industry, with the will and power to accelerate the run, and maintain a stable posture.
In order to maintain the core advantages in the field of LED mobile lighting, we constantly adjust in terms of products and channels.
On the product, we set up a product innovation R&D center in Nanshan, Shenzhen, to sort out the information and resources of the industry, and to provide direction for the development of the company’s products. The product design company that has cooperated for many years provides us with many innovative solutions. The development strategy has always been in line with the market and is at the forefront;
In terms of channels, the domestic market is dominated by provincial agents, and some provinces such as Guangdong, Jiangxi, and Guizhou have achieved channel flattening, and agent cooperation can reach the city level; the international market has covered North America, Southeast Asia, and African markets. Mainly take the form of OEM and focus on promoting the marketing strategy of independent brands in some regions;
In propaganda, the company intensified its publicity through various aspects such as websites, exhibitions, and social media.
In my opinion, to become a “single product champion”, intelligent lighting, health lighting and black technology must be perfectly integrated with products through the Internet platform. Zedu will continue to improve the special lighting brand; expand new product lines; increase product added value; develop new products that are in line with the international market; adhere to the “people-oriented” development ideas, quality and quantity. In overseas markets, Kang Mingsheng also plans to keep pace with the country’s development, set up production bases and offices abroad, and vigorously explore overseas markets.
Zedu does not agree with the idea that “a single product is difficult to maximize its benefits in the market”. I believe that “a relatively simple product” means that in a specific market segment, enterprises choose core products, use marketing, communication and other means to obtain corresponding competitive advantages. They all break through from a single product and realize the scale development of the enterprise. Industry leader in the segmentation field.